Prior to joining Amur Equipment Finance, Jacklynn Manning worked at Fora Financial, where she was a member of the corporate leadership team with the responsibility of overseeing marketing and business development initiatives. Prior to that, she oversaw marketing communications and branding for Michael C. Fina, where she developed the “Diamond Dash” – a NYC scavenger hunt which combined corporate branding with finding a cure for leukemia and lymphoma. The campaign is being featured in the Smithsonian’s National Museum of American History “American Enterprise” exhibit from 2015 to 2045.
Within Jacklynn's first year at AmurEF, the company realized that its brand needed updating to better reflect its core values, leading to the introduction of an entirely new name, logo, and brand. Since this initiative, Manning's overall responsibilities have centered on increasing brand awareness, corporate communications, and driving new business for AmurEF.
Last year, Manning attended a CLFP Foundation internal academy hosted by AmurEF and achieved the Certified Lease & Finance Professional designation. Though the designation was not a requirement for her role in marketing, she found preparing for the certification provided her with many additional tools and a deeper understanding of the business.
As a female marketer in the finance industry, Manning believes it is important to be visible and has taken an active role in inudstry organizations, having been selected as a keynote speaker at both NEFA and AACFB events. Additionally, in October of this year, she was elected to serve on the 2020 board of directors for the National Equipment Finance Association.
In her spare time, Manning is an advocate for children’s literacy and volunteers with the local elementary school. She also serves on the Board of Directors for New Path New Hampshire, a non-profit offering transitional living programs for youth exiting Foster Care.
"Jacklynn is a business partner to me and to many others within our organization. This partnership is an essential part of our business to ensure consistent branding and communications to our various broker and vendor networks," says Todd Wainwright, Amur's Vice President and Director of Risk. "As I talk to different brokers, it's fun for me to see our marketing and branding efforts being noticed and commented on."
VISION FOR THE FUTURE:
"As a marketing leader, I would like to see not only women continue to become visible, but also to see the industry embrace other underrepresented groups. Society is changing and finance companies' communications should play a leading role in letting everyone know we are a modern and adaptable industry."
Read full article her https://www.magazine.monitordaily.com/jacklynn-farbman-manning-clfp
